1. Scott Morrison, the founder of Earnest Sewn and Paper Denim Cloth’s new denim store on 15 Mercer.

    I don’t know how much the custom jeans are but the ready to wear ones are around $350 which is definitely ouch but they are really really gorgeous.

    They have a wall with all the different denim fabrics they offer from the US, Japan and Italy and they also offer the option for you to create your own custom weave.